Apollo vs ZoomInfo, compared by ManyPIApollo vs ZoomInfo
The self-serve database against the enterprise one. Here's how they compare, and what costs less than both.
The short answer
Apollo is the self-serve option, with published prices from $49 a user and sequences built in. ZoomInfo is the enterprise one, with quoted prices on annual contracts. ManyPI comes in below both on price: a 600M+ lead database, live web research and sending, from $25 a seat.
Pick Apollo only if you
- want a self-serve database with a dialer
- need SOC 2 or ISO 27001 for a security review
Pick ZoomInfo only if you
- can commit to an annual contract at a quoted price
- need ZoomInfo's own intent data
Pick ManyPI if you want
- a 600M+ database plus live web research
- published prices from $25 a seat, no contract
- buying signals and sending in the same seat
Key differences
The points that usually decide it, not a complete feature list. Competitor facts come from their own public pages, checked 30 September 2026, and are linked at the bottom of this page.
| Feature | Apollo.io | ZoomInfo | ManyPI |
|---|---|---|---|
| Pricing | Apollo.ioPublished: from $49 per user a month, billed annually | ZoomInfoQuoted for each company, billed annually | ManyPIYes. Published: from $25 a seat a month, monthly or annual |
| Lead data | Apollo.ioYes. Apollo's own contact database | ZoomInfoYes. 500M+ contacts and 100M+ companies, by its own count | ManyPIYes. A 600M+ lead database plus live web research |
| Email sequences | Apollo.ioYes. On every plan | ZoomInfoPartly. Basic outreach tools on Lite | ManyPIYes. From your own inboxes, unlimited on paid plans |
| Free plan | Apollo.ioYes. No time limit, sequences included | ZoomInfoPartly. ZoomInfo Lite: 10 credits a month | ManyPIPartly. 10,000 AI credits, 60 crawls and 50 email checks a month |
Is Apollo cheaper than ZoomInfo?
Apollo publishes its prices: from $49 a user a month, billed annually. ZoomInfo quotes each company and bills annually, so the only fair comparison is against the quote you've been given.
Is there a cheaper option than both?
Yes. ManyPI starts at $25 a seat a month with no contract, and includes a 600M+ lead database, live web research, email checks and sending.
ManyPI vs ZoomInfoQuestions
About this comparison
Written by ManyPI, which sells a competing product. We compared Apollo.io and ZoomInfo using their own public pricing and documentation on 30 September 2026, and we recheck every month. ManyPI's figures come from our pricing page.
Plans change and we can get things wrong. If anything here is out of date or incorrect, write to ask@support.manypi.com and we'll fix it within two business days.
Sources, checked 30 September 2026
Apollo.io and ZoomInfo are trademarks of their owners. ManyPI is not affiliated with or endorsed by them; the names are used only to identify their products.
We already know your next customer
Describe your ideal customer. ManyPI finds validated leads, reaches out, and turns emails into sales.