Lead generation for recruitment agencies
Find companies hiring for the roles you place, and write to the hiring manager while the job is still open.
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Describe the role
Name the roles you place and where. The agent finds the companies advertising them now, and who's hiring.
Software companies in Berlin hiring senior backend engineers
1,284
companies match
Where the roles are
Open roles are posted on job boards and careers pages. Funding news says who's about to post more.
Searched live, every run
Open roles are the signal
A role that's been open for weeks is a hiring manager with a problem. That's who answers an agency email.
Proseware GmbH
โSenior Backend Engineer, repostedโ
Job board, 5w ago
โRaised a Series Aโ
News, 6w ago
Suggested angle
Candidates this week, not a pitch
Your first email
Lead with the role and what you can do about it this week, not with your process.
Proseware GmbH replied2h ago
How to get clients for a recruitment agency
Business development is the half of recruitment most agencies do least of, because it's slow. It gets faster when you only write to companies that are hiring right now, for roles you actually place.
Target open roles, not companies
A company that fits your sector but isn't hiring won't reply. One with a relevant role open, especially one that's been reposted, has a reason to.
Write to the hiring manager
For specialist roles, the head of the team usually feels the vacancy most. Ask for that role in the brief, and HR can come in later.
Keep candidate data out of cold email
Sharing a candidate's details with a prospective client needs that candidate's permission. Anonymised profiles make the point without the risk.
Check the email rules where you sell
In the US, CAN-SPAM allows B2B cold email with a working opt-out. In the UK, limited companies can be emailed with an opt-out, but sole traders and partnerships are treated like individuals. In Germany, commercial email usually needs prior consent even between businesses. This isn't legal advice, so check the market you're contacting.
Questions
We already know your next customer
Describe your ideal customer. ManyPI finds validated leads, reaches out, and turns emails into sales.







