MSP lead generation

How MSPs find new clients

Most MSP growth comes from referrals and vendor partners. Outbound adds a steady supply of the right-sized businesses, if you target by size and moment rather than by industry alone.

Size matters more than sector

Very small businesses rarely pay for managed IT, and larger ones often have their own team. Decide the headcount range you serve best and put it in the brief. The agent estimates size from public sources, so treat it as a guide.

Regulated sectors come with a reason

Law, accounting and healthcare practices hold sensitive data and answer to regulators or insurers about it. That gives your email a reason to exist beyond 'we do IT'.

Watch for IT job ads

A company advertising an IT support role is deciding between hiring and outsourcing. That's a live conversation you can join, with a cost comparison they'll want to read.

Check the email rules where you sell

In the US, CAN-SPAM allows B2B cold email with a working opt-out. In the UK, limited companies can be emailed with an opt-out, but sole traders and partnerships are treated like individuals. In Germany, commercial email usually needs prior consent even between businesses. This isn't legal advice, so check the market you're contacting.