Northwind Trading is made up. Last quarter, 400 companies entered its pipeline and 18 became customers.
The sales funnel in numbers
Put the stages of a sales pipeline in order and calculate the conversion rates between them, with the figures of a fictional wholesaler.
Exercise15 minBachelor +1CC BY 4.0
3 tasks · 15 min
What you will learn
- Order the stages of a B2B sales pipeline
- Calculate a conversion rate between two stages
- Find the step that loses the most
Use it with a class
- 1. Copy the class link and share it with your class.
- 2. Learners finish the exercise and get a result code.
- 3. Paste the codes into Class results to see everyone at once.
Reuse this material
CC BY 4.0You may copy, adapt and share it, also commercially, as long as you credit ManyPI and link back.
"The sales funnel in numbers" by ManyPI (https://manypi.com/edu/sales-funnel-exercise), licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)