How do manufacturers find new customers?

Trade shows, sales agents, distributors and referrals, with outbound in between. Outbound works best aimed at buyers expanding into your product category.

Where can I find a list of distributors?

Industry directories, trade show exhibitor lists and company sites all list them. ManyPI's agent searches them for your product and region and finds the buyer at each.

Should manufacturers buy B2B lead lists?

Bought lists age fast and rarely know who buys your category. A list built for your product and region is smaller and far more relevant.

Can ManyPI find buyers abroad?

Yes. Name the countries in the brief, and check the email rules of each market you contact.

Lead generation for manufacturers

Find the distributors, OEMs and buyers who need what you make, and the purchasing manager who signs the order.

Find buyers

Join 1.700+ growing companies

Describe the buyer

Say what you make and who uses it. The agent finds the companies that buy it and who does the buying.

Describe yours

Food packaging distributors in Poland and the Czech Republic

1,284

companies match

Tailwind TradersWarsaw

Wide World ImportersPrague

Where buyers are listed

Distributors and OEMs publish what they carry and where. Trade shows publish who exhibits.

Search the web

Searched live, every run

Industry directories

Company sites

Trade show exhibitor lists

Google Maps

Trade news

The moment to write

A new product line, a new warehouse or a new market means new suppliers get a look.

See the signals

Tailwind Traders

“Expanding into compostable packaging”

News, 2w ago

“Hiring: category buyer”

Job board, 1w ago

Suggested angle

Compostable stock for the new range

Your first email

Offer one product that fits their new line, with lead time and minimum order up front.

Start sending

Your compostable rangeDay 0Sent

Samples and lead timesDay 4Sent

Last noteDay 9Queued

Tailwind Traders replied2h ago

How manufacturers find new buyers

Most manufacturers sell through trade shows, agents and existing distributors. Outbound adds buyers between shows, if you target companies expanding into what you make.

Start from who uses the product

Distributors, OEMs, retailers and contractors buy differently. Brief for one type and one region at a time.

Find the buyer, not the switchboard

Purchasing, category and procurement managers place the orders. Ask for the role and the agent looks for the named person.

Make the first order easy

Lead time, minimum order and samples in the first email answer the questions a buyer would ask anyway.

Check the email rules where you sell

In the US, CAN-SPAM allows B2B cold email with a working opt-out. In the UK, limited companies can be emailed with an opt-out, but sole traders and partnerships are treated like individuals. In Germany, commercial email usually needs prior consent even between businesses. This isn't legal advice, so check the market you're contacting.

Build a B2B email list Lead generation for freight brokers

Questions

We already know your next customer

Describe your ideal customer. ManyPI finds validated leads, reaches out, and turns emails into sales.

Get started free