TL;DR
Agency directories like Clutch and platform partner directories list agencies by service and location. Pick a niche and check which tools an agency uses, then pitch the founder on margin or client results.
Find agencies with ManyPIMarketing agencies buy tools for their own team and for every client they serve, which makes them a good market for software, data, white-label services and freelancers. They're also open to partnerships, since a tool that helps them deliver more can become something they resell. Agencies want to be found, so building the list is quick. Choosing the right ones takes longer. Tool makers and freelancers ask how to partner with agencies in r/agency and r/SaaS.
Where agencies list themselves
Source | What it gives you | Notes |
|---|---|---|
Agencies by service, location and team size, with client reviews | Reviews show which industries an agency really serves | |
Platform partner directories | Certified partners of a platform, filterable by service and location | HubSpot's Solutions Directory is one. Partner tiers hint at size |
Map listings | Offices tagged as marketing or advertising agencies | Good for local agencies that don't pay for directory listings |
Agency websites | Case studies, client logos, services, team | Where you qualify them |
Partner directories are the most useful when your product connects to that platform. A HubSpot partner is a natural fit for a tool that works with HubSpot.
Size changes the buyer
Agency size | Who decides | What they tend to buy |
|---|---|---|
Solo or freelancer | The founder | Low-cost tools, white-label help on overflow work |
2 to 10 people | The founder | Tools that save delivery time, referral partnerships |
10 to 50 people | The founder with a head of operations or delivery | Reporting, project tools, data, specialist subcontractors |
50 and up | Department heads, sometimes procurement | Larger platforms, through a longer process |
Who decides at agencies of different sizes.
Read the agency before you pitch
A few minutes on the website tells you most of what you need. Case studies show the niche. Job posts show the tools they run, since agencies list the software they want hires to know. Partner badges in the footer show which platforms they're certified on, and the team page shows who to email. Our guide to finding companies that use a software goes further on reading a tech stack.
Pitch angles that work with agencies
Margin. Something they can resell at a markup, or that lets them deliver the same work with fewer hours.
Client results. Better numbers in the monthly report keep clients longer.
Speed. Faster delivery means more clients per person.
New revenue. A referral fee or a reseller programme.
Hi [Name], I saw [Agency] works mostly with [client type, from their case studies]. We help agencies like yours [what you do], so [the benefit: more margin per client / faster reporting]. [A proof point you can back up.] Open to a short call, or should I send a two-minute walkthrough?
Doing it with ManyPI
Disclosure: ManyPI is our product.
You can describe the agencies you want in one sentence, for example "HubSpot partner agencies in the UK with 10 to 50 staff that work with B2B software companies, with the founder's email", and the agent searches the live web plus a database of over 600 million contacts. Map Search finds local agencies by drawing an area on a map. Every email is checked before sending, and sequences go out from your own inbox. The lead generation page covers the setup.
An agency search typed into the ManyPI agent.
Agencies get pitched by tool vendors every week. Mention the type of client they serve, in their own words, in your first line, or your email reads like every other vendor's.
Written by
Ole Mai
Founder / ManyPI