How to Find Real Estate Agents to Sell To

Photographers, stagers, CRM vendors, coaches, mortgage lenders, title companies and marketing agencies all sell to real estate agents. Agents are easy to find, since they're licensed and they market themselves publicly. They're also heavily pitched. What separates a good list from a noisy one is knowing which level of the business makes the decision for what you sell.

Agent, team leader or broker?

Individual agents decide quickly but buy small. Brokerages buy bigger but slower, and many have preferred vendor lists that individual agents are encouraged to use. If you sell photography or staging, agents are the buyers. If you sell software for a whole office, the broker is.

Agents decide quickly but buy small. Brokerages buy bigger, and slower.

Where to find agents

Brokerage roster pages are the most useful single source. One office page often lists every agent with direct contact details.

A naming note: "REALTOR" is a registered membership mark of the National Association of REALTORS, and only applies to members. If you write to agents, "agents" or "brokers" is always correct. "Realtors" isn't, for non-members.

Finding the agents who are actually active

Licensed doesn't mean active. Many licensed agents close few or no deals in a year. To focus on agents who'll actually use what you sell:

• Current listings. An agent with several active listings needs photography, staging and marketing now.

• Recent sales. Agent profile pages on brokerage and listing sites often show recent transactions.

• Reviews. Recent client reviews suggest an active business.

• Team size. Agents who've built a team are investing in growth and systems.

Timing

Real estate is seasonal in most markets, with spring the busiest season for listings. Agents prepare for it in late winter, which makes that a good time for listing-related services. Systems and coaching pitches often land better in quieter months, when agents have time to set something up.

What to say

Agents respond to things that help them win and sell listings:

Hi [Name], I saw your listing at [address or neighbourhood]. [One specific observation about their marketing, photos or presentation.] We help agents in [area] with [what you do], and [a proof point you can back up]. Could I send over an example from a recent listing?

Offering an example is easier to say yes to than a call. Agents spend most of their day on the phone already.

Doing it with ManyPI

Disclosure: ManyPI is our product.

Map Search lets you draw an area on a map and pull the real estate offices inside it from OpenStreetMap, then save them to a list and use Save and enrich to look for the broker's or office manager's email. To reach individual agents, describe the list in a sentence, for example "real estate agents in Austin with three or more active listings, with their email", and the agent reads brokerage roster pages and agent profiles live. Every email is checked before sending, and sequences stop when someone replies. The Map Search page shows the map side.

An agent search typed into the ManyPI agent.

If you're a real estate agent looking for buyers and sellers rather than selling to agents, our guide to lead generation for real estate agents is the one you want.

One thing to avoid: emailing every agent in a brokerage at once. Agents in the same office talk, and ten identical emails landing on one morning look like spam to all of them. Start with the broker or one or two agents, and let it spread from there.