Lead magnets form templates
Trade a guide, checklist or discount for an email you can follow up.
38 templates
Ebook download formOffer an ebook for an email, with just enough questions to segment the reader.Newsletter signup formGrow your email list with a signup that asks what readers want to hear about.Discount code signupTrade a first-order discount for an email and a little shopping context.Free audit requestOffer a free audit and collect the website and goals you need to prepare it.Whitepaper download formGate a whitepaper behind a work email and learn who is researching the topic.Template download formGive away a spreadsheet, doc or Notion template and learn what each person will use it for.Email course signupSign people up to a free email course and set the lessons to their level.Giveaway entry formRun a giveaway that grows your list with people who actually want what you sell.Photography pricing guideSend your pricing guide by email so every inquiry starts with a name and a date.Checklist download formGive away a checklist or template and learn where each reader is starting from.Case study download formGate a case study behind a short form and learn which buyers are reading it.Free trial signup formSign up trial users and capture the use case that predicts who converts.Content upgrade formOffer the bonus version of a blog post: a template, a swipe file or a worksheet.Free guide downloadThe simplest lead magnet form: a name, an email and the guide is theirs.Industry report downloadOffer a research report or benchmark and segment readers by company size and role.Calculator results formSend people their calculator results by email and capture the numbers behind them.Free masterclass signupSign people up for an on-demand masterclass and learn their biggest challenge.Swipe file downloadGive away a swipe file of examples and learn what each reader is writing.Resource library accessUnlock a whole library of resources with one signup instead of one form per download.Home buyer guide downloadGive first-time buyers a guide and find out when they plan to buy.Home selling checklistOffer a checklist for getting a home ready to sell and find the owners who will list.Local market report signupSend homeowners a monthly market report for their area and stay top of mind.Recipe ebook downloadGrow a food blog or brand's list with a free recipe ebook.Workout plan downloadGive away a training plan and learn each person's goal and level.Meal plan downloadOffer a free meal plan and capture the goals a nutrition coach needs to know.Wedding planning checklistHelp couples plan with a free checklist and learn their date and budget.Travel itinerary downloadShare a sample itinerary and find travelers who want help planning.Software buyer's guide downloadHelp buyers compare tools with a guide and see who is shortlisting vendors now.HR policy template downloadGive HR teams a ready-to-edit policy template and learn their company size.Tax checklist downloadSend a year-end tax checklist and find the businesses that need an accountant.Accident claim guide downloadOffer a plain-language guide to accident claims and find people with a case.Home maintenance checklistGive homeowners a seasonal maintenance checklist and learn which jobs they need done.Solar buyer's guide downloadEducate homeowners about going solar and find the ones whose roofs fit.Insurance buyer's guide downloadExplain coverage options with a free guide and learn when policies renew.Venue brochure downloadSend your venue brochure and learn the event type, date and guest count.Free lesson signupLet course creators give away the first lesson and learn each student's goal.Gift guide downloadGrow an ecommerce list before the holidays with a gift guide by budget and recipient.New patient offerClaim a new patient special for dental or medical practices and book the first visit.