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Campaigns and sequences

The steps you send, the schedule they follow, and who gets enrolled.

A sequence is the set of emails. A campaign points a sequence at an audience, an inbox and a schedule.

How steps work

  • Step 0 goes out when a lead is enrolled.
  • Every later step waits a set number of days after the previous one.
  • Steps set to reply mode thread underneath the first email instead of starting a new one.
  • A campaign stops for a lead the moment they reply.

Merge variables

{{first_name}}   {{company}}   {{title}}
{{domain}}       {{location}}

Bodies are simple HTML, paragraphs, line breaks, bold and links. Campaigns run on business-hour schedules so mail lands when people read it.

Emails per seat per month
10,000 on Starter · 100,000 on Pro · 1M on Business
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